3August 2020
Today we’re going to be covering the different types of content, that you find online and how you can leverage them, to get more traffic and sales.
RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
Action Items: https://neilpatel.com/training
Playlist – Content Marketing Unlocked: https://www.youtube.com/watch?v=9_rULUbLqE4&list=PLJR61fXkAx134Wp5NgFSP5-nIruNRm033
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So today, I want to to take the time to go over all the different types of content that you can create, to generate more traffic on your website.
The first one that you’re seeing before, but you didn’t really think is, as of content is tools. If you look at NeilPatel.com, I have Ubersuggest the tool, it drives a lot more traffic, than text-based content. I also have interactive content, interactive tools within my content. And what I mean by that is, within, let’s say the NeilPatel.com website, I may have articles on starting your blog.
Another one is the SEO Analyzer on NeilPatel.com, it ends up showing you all your site audit errors, and if you haven’t used it, check that out, go look at the SEO Analyzer, and put in your URL.
I also you even have an A/B Testing Calculator, which tells you, is a test significant when you’re running an A/B test using Optimizer or Crazy Egg, or VWO. There’s also Infographics with one of my older companies.
Another piece of content that I really love is instructional guides. So not just guides, you’ve heard the, the ultimate guides or the step-by-step guide. When I mean instructional guides, I’m talking about guides that are thorough and detailed, but they allow people to understand what to do step-by-step. That’s what I mean by instructional guides.
You can also do case studies, market data, field reports, I’ve done a lot of blog posts using data.
Videos, you’ve seen them all around the web, they’re becoming extremely popular, YouTube is extremely popular website, they say it’s worth over a hundred billion dollars, and it’s massive. So make sure you go out there and consider creating video.
You can also do podcasts as well. Sometimes my co-host Eric, Sue and I, have marketing school, which is our podcast, if you haven’t checked it out and make sure you do. Sometimes we’ll do a recording our podcast episodes, but we’ll also go live, and record the video of us recording the podcast, and we’ll even take questions from a live audience and answer them as well.
Then there’s webinars, if you want to check out one of my webinars, go to NeilPatel.com/master-class, and you’ll see one of my webinars, so that’s an example of a webinar, it’s great to build engagement, it’s great to sell from, and people will give you instant feedback and they’ll be on there for 20, 30 minutes, sometimes even an hour, depending on how long your webinar is.
You can also take a hybrid approach, sometimes with a lot of my blog-based content, you’ll see me embedding videos or audio files or animated infographics, and it’s because I’m taking a hybrid approach. I don’t do this because I want more traffic, and well, technically I want more traffic, but that’s not the purpose of me doing that.
Then there’s eBooks and white papers, these are great, especially if you’re trying to generate leads, this is more effective in B2B than B2C, from what I’ve seen, but it’s also great as well, and a lot of times you can do it saying, put in your company information if you want this eBook or white paper.
Then there’s eCourses or digital classes, you see them on Udemy and sites like that. Here’s the example right now, what you’re listening to and watching. This is example of a digital class, or a online course. And you can find more of these at NeilPatel.com/training. It works well, builds a bond, great branding and people love education.
Then of course there’s live videos. So there’s Instagram live, Facebook has live, Twitter does, LinkedIn does, all those big social networks too, it’s a great way to build a connection with the audience because you can answer questions, bring them on live as well and generate sales from that too.
There’s guest posting, I don’t do guest posting much anymore, I used to do a lot more of this like four years ago, but why not get your content featured everywhere, because some of these sites like Entrepreneur and New York Times, already have a lot of traffic.
So that way when you’re creating content, you’ll know what type you’re creating, the goals, the objectives, and how you can end up generating more traffic from these content types.
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