3October 2019
Pinterest Trends: How To Go Viral On Pinterest with Trending and Seasonal Content. Find out what is trending on Pinterest and make it work for you to get more Pinterest traffic for free!
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Do you want to know how I’m able to get over 13,000 pageviews from Pinterest in a day with viral pins?
Yes, you heard this right, I’ve got about 13,000 pageviews in one day thanks to one viral post on Pinterest. The secret sauce in most of the viral pins is that I saved them my pins in the right time, and I chose some trending topics which people on Pinterest were looking for, in that particular month or season.
Pinterest is a platform with high seasonal and trend-related fluctuations.
It doesn’t work like other social media platforms. For example, if you are active on Facebook or Instagram, and you want to include some posts for Thanksgiving to your calendar. When will you publish those posts? Definitely around the Thanksgiving day, maximum a day before the holiday, right?
On Pinterest, you should save seasonal and holiday-related pins about 4-6 weeks in advance to give the platform enough time to pick up all the data about your new pins and start ranking them for relevant keywords.
If you follow me for a while now, you probably know that the majority of traffic comes to my blog from pins that went viral on Pinterest.
The first viral pin that created a spike in pageviews happened on my blog on a Saturday, Sept 16th, 2017.
Did I mention that traditionally my blog’s traffic is higher on weekends since Pinterest users are most active on these days? Anyway, now you know it 🙂
So, I’ve got my first viral pin on Pinterest and first 6,600/pageviews a day to my blog on Sept 16, 2017!
We can also check out my GA for the holiday season of 2018 and what do you think happened last year?
My holiday related posts (Halloween, Thanksgiving and Christmas) started taking off with the old viral pins and some new pins I created for the same old posts. On this screenshot you can see, that out of the top 10 posts on my blog, half were with holiday-related content.
But don’t get me wrong, trends and virality on Pinterest don’t always have to be related to holidays. You can see a crazy traffic spike in my Google Analytics in the middle of January for a weight loss related post.
I had a day with over 13,000 pageviews mainly from one viral pin.
Why do you think this happened in January?
Because when the holiday season is over, with all the parties and family dinners, and the new year starts, a lot of people want to have a fresh start. So, they look for diets and weight loss meal plans a lot more in January then they do, in December for example.
So, because I published my post with weight loss recipes about 4 weeks before January, when the season came, my post was fully prepared for going viral on Pinterest.
You need to think of all these details in advance if you want to leverage seasonal and holiday-related traffic on Pinterest month after month.
You might want to create a content plan for the entire year and this will probably take you quite a bit of time. So, if you want my help with this, I have a Pinterest Trends Content Planner.
With this 40-page document, you can plan your content ideas according to season, holidays, and trends in advance for the best traffic results.
I have some pages to help you track your Pinterest stats by month – follower growth, reach, saved from your site, traffic from Pinterest.
I don’t only focus on giving you ideas for organic traffic growth, but also give you the timeline for publishing some trending content which might want to promote with Pinterest ads. Usually, for promoted pins you don’t need to publish a month or two in advance, a couple of weeks before the holiday or season starts, should be enough. So, I’ve got you covered for planning Pinterest ads too.
You will find a link to my Pinterest Trends Content Planner in the Info icon above my head, but I will also give this link in the description below the video.