Automating Link Building with Zapier (Advanced Tutorial)

25March 2020

This tutorial will show you how to use Zapier to automate part of your link building.
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If you haven’t heard of Zapier, it’s a tool that lets you connect web apps together using IF THEN statements.

When you create a combination of web apps, they’re called “zaps.”

Zapier has over 2,000 apps you can mix and match, so there are virtually an infinite number of automations you can create.

But since this tutorial is about link building automation, that is what we will do.
To prepare our link building automation, we need to do some of the manual work first, like getting a list of link prospects, vetting them and finding the first and last name of authors or editors.

You’ll learn how to do this in the video.

Then, it’s time to start building the zap.

There are a few steps involved:

1. Set your trigger
2. Set your first action
3. Update your spreadsheet with the found email
4. Validate the email
5. Update the spreadsheet with the bounce status
6. Send emails

You’ll learn all the details in executing those steps in the tutorial.


0:21 What is Zapier?
2:02 Set a trigger with Zapier and Google Sheets
3:02 Set up the first event using Hunter app
4:13 Update Google sheet with found email
5:56 Validate email list using Zapier filters and NeverBounce app
7:16 Update Google sheet with NeverBounce status
8:47 Send emails and follow-ups with Mailshake app
10:16 Update Google sheet with data from Mailshake app

#linkbuilding #advancedlinkbuilding #automation

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