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In SEO, Guest Posting is a method using which you write an article for a website and get a link to your website/blog in return. You may also link to your social media profiles.
It is a win-win situation for both the parties. You get a link from the website, while the website owner gets content for his/her site.
However, it has much more advantages and is not limited to just link building.
Say, you guest posted on a popular blog having a lot of email subscribers and social following.
If your post is good enough, it will make you popular among the audience of that blog. Not only that, you will also get the opportunity to interact with them through blog comments. Also, guest posting links act as a source of referral traffic.
If properly done, it will increase your social following and authority.
How to do guest posting properly?
The first step is to find out blogs in your niche. Make sure the blog has a good social following and receives a good number of comments & social shares for its articles.
To find out blogs for guest posting, go to Google and search the following:
“Keyword” + write for us
“Keyword” + contribute
**Replace keyword with the topic of your blog**
Once you found out good blogs for guest posting, contact the blog owner and pitch your Guest Post idea.
If the blog owner likes your pitch, he/she will definitely contact you back.
Next, you should read the Guest Posting Guidelines of their blog. Make sure you follow the guidelines, otherwise your article will be rejected.
Once you have completed the article, submit it to the blog owner and wait for it to be published.
Share the Guest Post on your social profiles – Facebook, Twitter, Google+
Interact with the blog commenters
Be in touch with the blog owner – building relationships is very important in the online world