Content Hubs: Where SEO and Content Marketing Meet

21March 2020

In this video, you’ll learn how to create your own content hub to maximize search traffic to your pages.
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Content hubs work because they help build semantic relationships between content.

So, rather than write a book-length blog post about a particular topic, you can create other relevant guides and internally link between these pages.

This tells search engines that all the content is related. Plus, having a logical structure to your content provides a better user experience for visitors.

There are 3 parts to a content hub:
► Hub: the pillar content, and usually an in-depth guide or a resource on a broad topic
► Subpages: separate pages that go in-depth on a more specific part of your topic
► Hyperlinks: used to connect the hub to its subpages and the subpages should also link back to the hub.

So, how do you create a hub for your site?

The first step is to brainstorm ideas for your hub pages.

You’ll learn a few questions you should ask yourself to determine whether it would be a good page in the video.

The second step is to choose the right subpages.

You’ll learn how to do this in the video, plus you’ll also see an example of how we would build a hypothetical content hub for a yoga site.


0:29 How content hubs work
1:11 Three parts of content hubs
3:50 Brainstorm ideas for your hub pages
5:36 Choose subpages that relevant to your topic
5:59 How to build a content hub for yoga site (example)

#contenthubs #contentmarketing #seo

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