When you combine to techniques, you’ll probably end up with something better and more effective. And when a method or strategy becomes popular, it gets over used, then less effective.
Combining ideas can help you get traction.
Are guestographics a new concept?
No, it’s not.
Infographics have been around for a while and they were quite popular about 4 or 5 years ago when I was just starting to get into online marketing.
The idea was to create an infographic – an image, a visual representation of a blog post (like a poster), which would convey some fairly complex information in an easy-to-consume format.
Marketers started using them in their blog posts and adding a code so that the material could be shared by other bloggers, as long as it was linked back.
At its core, it was a link building strategy – people would let you publish their content, as long as you gave them credit through the backlink. Soon enough, the marketing world was saturated with this method, thanks to marketers launching all the infographic campaigns.
As a result, it’s effectiveness weakened and that’s when Brian Dean from Backlinko (to my knowledge) coined the name Guestographic and came up with the idea to combine infographics with guest posting.
So, what does that look like?
You write a short, mini paragraph intro to accompany the infographic, where you insert the link. If the blogger wants to expand the content, he can easily just add a sentence or two, and publish the content.
This means that you get the link and the blogger gets the content. Additionally, you can list the references of your information on the infographic, since people are more likely to share it that way.
Trying out new things and failing at them
So, like most of the other marketers, I decided to try this strategy. And it went okay, not great, though.
Now, keep in mind that because of the saturation, it’s very unlikely that bloggers will be interested in promoting you. Furthermore, the effectiveness of the campaign depends on the social media network that you’re using.
Some of them might be more or less suited for a certain market. So, if you approach a market that doesn’t have a Facebook following and they share your content on Facebook, it’s not going to be very effective.
If their large following is mainly inactive, the campaign won’t be successful, since nobody will see your content. This is what happened in my case – my content would get shared on Twitter or Pinterest, and then nothing happened.
What did I learn from this? If I had taken the time to figure out which influencer had mainly active followers, although a smaller following perhaps, I think I would have gotten better results.
Another reason for not succeeding at this strategy is that I only tried it once. If I had stuck with the strategy and refined the process, I would have done a much better job at it.
In contrast, on another project, I used this long infographic that looked terrible and took 30 minutes to put together. This one took off on Pinterest and about a year ago it had around 21,000 pins. We didn’t promote it at all! With improvement, the results would have been even better.
So the moral of the story is – just pick a strategy, implement it, refine and continue trying until you get satisfying results. You’ll never know if something will work unless you do it.
Steps from Backlinko (Link Below)
Step 1: Publish an Awesome Infographic
Step 2: Simple (But Effective) Link Prospecting
Step 3: Show Them Your Infographic
Step 4: Bribe Your Prospects With Free Content
Step 5: Get Your Contextual Links
Keep in mind that in this post, he recommends using 2-step promotion. I actually hate getting these emails nowadays. I just want people to send me the link immediately or not at all.
Subject: An Infographic About Advanced On-page SEO
Hi [First Name]
I was on the hunt for some advanced on-page SEO tips today and found [Page Title]
I really like that you emphasize the importance of on-page SEO
(it’s easy to overlook with all the info about links and social signals)
Actually, I just put together an infographic about advanced on-page SEO.
As someone who writes about on-page SEO quite a bit, I thought you may get a kick out of it 😀
Let me know if you want to check it out.
Subject: Here’s A Link To The Infographic
Great, [First Name]
Here’s a link to the infographic: [Link To Your Page]
Also, let me know if you ever want to post the infographic on your site. I’ll be happy to write a “mini guest post” just for you!