1June 2020
Today’s another day of SEO Unlocked. And today we’re going to be going over specific tactics that you can use to get links. You should always have a well-rounded portfolio of ways to get links. If you don’t, you’re not going to do well when it comes to link building, because you have to adapt. But here’s the thing, link building’s a deliberate practice. You need to keep practicing and practicing and doing it to get better at it.
RESOURCES & LINKS:
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Download the assets mentioned in this video: https://neilpatel.com/training/
SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG
Ubersuggest: https://neilpatel.com/ubersuggest/
Canva: https://www.canva.com/
Infogram: https://infogram.com/
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And I know you have more things to do in your life than just link building, but if you want to do well in SEO, you have to get good at link building. And that’s why you also have your scorecard.
Here’s the thing though, before we really dive into link building, a lot of people have this misconception that it doesn’t work for hyper competitive industries.
So, here are some strategies for you.
The first strategy is competitor link building. And you can look at which links are follow links, because the follow links are the ones that you want. Those are the ones that pass juice, export it, and then open up the PDF or more so Excel sheet that you’re given.
The second strategy for successful link building is all about content backlinks. Look at your competition, who’s ranking high because a lot of them are content based websites. Look them up, look at their content, look at their backlinks report within Ubersuggest, I want you to export the CSV, and same thing. You want to sort by domain score, and then from there look for the results that are the most relevant based on page title and you could consider hitting them up.
The next one is guest posting. So, you can end up looking at any popular news website within Ubersuggest and go to their top pages and you can see all right, here are all the popular pages that they have. This is a news website. And some of them will be written by random authors. That will show you, okay, these people are accepting content from other writers. Whether they’re guest posts or not, in essence, they’re accepting content from writers.
And you don’t need to worry if a site only offers guests posting, just look for news websites that have a ton of authors. Because once you find the authors, you can then Google their name, and go find all of the places that they have written.
One thing to note is when I’m doing link building, I like looking at the traffic of the website. The more traffic it has the better it is. You don’t want to link for the sake of link or to try to rank higher just on Google, you want links because it’s good for you, it’s good press, it can improve your brand awareness, it can drive revenue.
So some other link building resources for you, and I really love this one but very few people do it is create custom images. You can do this through Canva, you can do this through Infogram, and when you publish these images on your site, you’ll notice that a lot of people will just take them and repurpose them and they won’t give you credit for them.
And if they’re taking your image, you can hit them up and ask them to link to you. So some action items for you, I want you to first download the search operators PDF so that way you have them all and you can find more link opportunities.
And two, make sure you find backlinks and fill in your link building score card which you already downloaded in the previous week. And three, I want you to join 10 Facebook groups and start joining the conversation, because if you join these Facebook groups, you’ll get to know people, and it’ll also open up more PR opportunities and more link building opportunities as well.
If you’re not sure where to find the files and you don’t see them, go to neilpatel.com/training, click on SEO Unlocked, you would want to go to module five, and you want to go to the second video under module five and underneath that video you’ll see the download file to all of these.
The link building scorecard, technically that one is under the first video in module five. Thank you for watching, and I look forward to getting you loved by Google.
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