How To Market A Book – what works + what doesn’t in 2020

26October 2020

I will show you how to market a book in 2020.. but also what doesn’t work.

00:00 How to market a book
03:29 What doesn’t work?
08:05 What works!!!
08:37 Email Marketing
10:37 Deal Sites
14:09 Amazon Ads
18:33 BookBub Ads
22:47 Facebook Ads
25:49 Content Marketing
27:44 Amazon Algorithms
30:20 What will work for you specifically!
31:25 My free course for authors

❤️ [SUBSCRIBE] More videos coming soon:

🤓 [BLOG POST] If you prefer them old fashioned words, here is a blog post on the same topic but which goes into more detail on the specific changes I’ve made to my business this year with… everything going on (my favorite euphemism right now!):

🐱‍👤 [EMAIL BOOK] Newsletter Ninja by Tammi Labreque is my #1 resource on email marketing:

🐱‍🏍 [EMAIL ARTICLE] Unconvinced about the importance of email? Read this article on my site – Email Marketing: Your Secret Weapon:

🎁 [EMAIL FREEBIE] Want a resource to walk you through the very best way of setting up your email list and capturing emails? Sign up to my marketing newsletter to get a copy of my free guide FOLLOWING. You’ll also get to see my sign-up process, welcome sequence, and how I operate my list as a bonus. Plus the weekly newsletter! All free:

🚀 [DEAL SITES] Deal sites, reader sites, promo sites – whatever you like to call them yourself, you will find my curated, up-to-date list of the very best sites here on my website, broken down into useful categories:

🎁🎁🎁 [FREE COURSE] My free course Starting From Zero will show you how to build a complete marketing plan incorporating all these deal sites in a truly effective way:

🎯 [AMAZON ADS BOOK #1] Easily the best resource out there is Robert Ryan’s “Amazon Ads Unleashed”:

🎯 [AMAZON ADS BOOK #2] Haven’t read this one yet, but it’s on my Kindle – Deb Potter’s “Amazon Ads For Authors”

😍 [AMAZON ADS FACEBOOK GROUP] Better than any expensive course on the topic, if you ask me, is this free Facebook group with lots of wonderful advice on Amazon Ads:

🕵 [ALSO BOUGHTS] If you are curious about this topic this article on my site is probably the best introduction – it also gets into a little of how Amazon Recommendations work:

💅 [BOOKBUB GRAPHICS TUTORIAL] This video will show you how to make you own ads:

💪 [BOOKBUB AD CREATION GUIDE] This tutorial will walk you through creating your first ads:

⭐ [BOOKBUB BOOK] My comprehensive and recently updated book on the topic – “BookBub Ads Expert” –costs just $3.99 and is available from all retailers:

💰 [KINDLE UNLIMITED SECRETS] Here’s the video I mentioned above:

💁 [FACEBOOK BLOG] My #1 resource for Facebook Ads info is Jon Loomer – just be warned he is a general marketer and not a book person, and is more for advanced users who will have to do a little… translating to make his advice work for books:

✉ [FACEBOOK FOR BEGINNERS] A better resource for those starting out is the free 12-part email series I did on Facebook Ads, which you get access to when you sign up to my newsletter:

📹 [FREE FACEBOOK AD GRAPHICS] Another tutorial video showing you how to create your own Facebook graphics:

✅ [CONTENT MARKETING POST] Here’s your basic explainer: Content Marketing – What The Heck Is It?

📚 [CONTENT MARKETING BOOK] My free book “Following” covers content marketing for authors in detail. You get it as a free bonus when signing up to my newsletter:

🤓 [AMAZON ALGORITHMS] My book is pretty much the only resource I know about on this topic – “Amazon Decoded” – and you can pick it up for $4.99:

〽 [SALES RANK] For a taste of my approach to how Amazon works, check out this video on Sales Rank:

🤑 [AMAZON RECOMMENDATIONS] My recent livestream on how to get
Amazon to do the selling for you!

⭐⭐⭐⭐⭐ [FREE COURSE!!!] My free course Starting From Zero is here:

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