How to Use Pinterest for Business – Pinterest Marketing 2019

7March 2019

Interested in learning how to use Pinterest for business? Use Pinterest marketing to generate traffic to your website, blog, or YouTube channel.

Sprout Social:

Pinterest Articles
Sprout Social – 15 Pinterest Statistics Every Marketer Should Know in 2018

Ahrefs – Can You Get Good Traffic From Pinterest to Your Blog in a Short Run? [Case Study]

Hootsuite – 23 Pinterest Statistics That Matter to Marketers in 2019

Marketing Land – How to use Pinterest to drive high-volume traffic on auto-pilot

TheFigCo Online:

About This Video:
If you don’t already have a Pinterest marketing strategy, you should create one today. Pinterest is an under-utilized platform that offers the opportunity to generate a lot of traffic to your website from pin impressions and Pinterest board views. In this video we discuss why you should have a Pinterest strategy for your business as well as useful Pinterest tips.

Why to Use Pinterest:
-Pinterest traffic has the purchasing power: 40% of Pinners have a household income of $100k+ per year. Additionally, 93% of active pinners say they plan to use Pinterest for future purchases and 50% of people have claimed to make a purchase after seeing a promoted pin.
-Pinterest is popular: It’s the 4th most popular social platform right after YouTube, Facebook, and Instagram.
-Audience: 50% of millennials use Pinterest as do 29% of adults
-Profitable: Pinterest delivers $2 in profit per $1 spent on advertising.
-Generates traffic: Over 7% of referral traffic comes from Pinterest

Pinterest is an aspirational site. People go to Pinterest to make life plans. They’re generally looking for information that can help them improve their life. If you’re offering a product or service that can help people, you should be using Pinterest.

Getting Started with Pinterest:
Create a business account with Pinterest. You can then browse popular Pinterest categories. From those categories you can decide which category best suits your brand or business. Within that category you can then refine even further. Pinterest analytics allows you to see age, gender, location and device distribution.

With your new Pinterest account, you should begin creating Pinterest boards. Boards will be separated into different categories. For example, as a lifestyle blog for young men, you may have boards on health & fitness, clothing, shoes, watches, etc. On your board, you should add a description so that Pinterest knows who to show your board to.

You should then start pinning useful content to each board. On your boards and on the individual pins, you will be able to see how many people are viewing your pins and the amount of click throughs. This allows you to see what content is performing the best. Within your Pinterest account, there are three profiles you will see. You can see your Pinterest profile stats, the people you are reaching, and your website impressions.

Pinterest is a great part of your marketing strategy because it generates traffic for your business. Pinterest can create traffic to your blog, website, or YouTube channel, without you needing to constantly monitor your account. You should try to be active on Pinterest, but if you have a fews days or even a few weeks where you can’t be on the platform, Pinterest continues to show your content to viewers and you will still receive impressions. These views will then generate Pinterest traffic to your website.
In your Pinterest strategy, you should be repinning other people’s pins to your boards and creating your own pins that then link back to your website. When you create your own pins, these will do a great job of generating traffic to your website.

There are a variety of tools that allow you to schedule pins and ensure you’re an active user on the platform without having to directly visit the website. Sprout Social allows you to schedule pins out for months in advance.

Overall, Pinterest is a great platform that will generate traffic to your blog, website, or YouTube channel with very minimal effort and you should be using Pinterest for your business.

Disclaimer: This video description contains affiliate links, which means that if you click on one of the product links, we’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for your support!

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