On-Page SEO Checklist for Higher Google Rankings

6January 2020

Want to learn how to do on-page SEO the right way?
Follow our checklist, optimize your pages, and rank higher in Google.
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SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings


There are only a few things in SEO which are fully in your control – and on-page optimization is one of them.

In this video, you will learn the 7-step on-page SEO checklist we use at Ahrefs.

1. Learn what “search intent” is, and why it is an important factor to consider when optimizing your pages for a specific keyword.

2. Did you know that a #1 ranking page usually ranks for nearly a thousand other relevant keywords?
Taking that into account, you should look for relevant topics to cover in your content.
We’ll show you several ways to find such topics with.

3. URLs are also an important part of on-page optimization, so make sure you make them precise and descriptive. We’ll show you several examples of what URLs should look like.

4. Your target keyword should be included in three crucial places. We’ll show you where to add those keywords and back this with actual data.

5. In terms of on-page SEO, image optimization is one of the easiest things you can do. See how we got over 5,000 clicks from images alone!

6. Heard of structured data? We’ll show an easy way to add it to your pages.

7. Is your content easy to read? It should be!

Google looks at specific user signals which can affect your rankings, so make sure you check out our tips on improving the readability of your pages.

This checklist works really well for us at Ahrefs, and our recommendations are backed with actual research and data.


0:41 – Understand and match search intent
2:19 – Increase topical relevance of a page
5:06 – Use short and descriptive URLs
6:41 – Add target keyword into the title, meta description, and H1 tag
7:55 – Optimize images with alt tags
9:07 – Add structured data
10:27 – Make sure your content is simple and easy to read

#onpageseo #seochecklist #seotutorial

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