24July 2020
If you’re looking for a quick guide on how to use Pinterest for your handmade business, keep watching because in this video, I’m going to share with you the pros and cons of Pinterest, as well as the strategy you should be using to make Pinterest for you.
So why should you pay attention to Pinterest? Pinterest is a really great place for marketing your handmade business. It’s visually-driven, which is great for us handmade business owners because we’re all about being creative and showing beautiful things, right? Our products are visual, so it totally makes sense for us to be on Pinterest.
Although the numbers are constantly changing, Pinterest has over 330 million users and it’s the 3rd largest search engine after Google and YouTube. The people using it are primarily women and high-income households are more likely to use Pinterest than lower-income households, which means money for discretionary spending to buy your stuff. Pinterest is a fantastic source of traffic. And you need traffic to your website, if you want to make sales.
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