Using Content Marketing to Build Your Brand Identity

31December 2019

Today, we’re going to talk about three ways you can use content marketing to build your brand identity.

Now, you might be one of those B2B marketers who is in the 1% who are weirdly drawn to and love reading white papers or data sheets. Unfortunately, I feel that in B2B, content marketing has become a very silo-ed department that’s not creative, it’s not fun, and it’s not aligned with your brand. It’s simply, “you have to have sales assets like white papers, data sheets, and case studies to support your team on the sales side and any of your drip campaigns. On the marketing side, you do blogs and occasionally, a guide.”

That was my life. That’s what we did here for a very long time. I didn’t like it. It was boring. I wasn’t excited about it. It was hard to be consistent because, as with most content marketing, you have to do it long enough to get somewhere, and during that process, you’re nowhere, and you eventually give up before you ever got somewhere.

It’s hard to tell if blogging didn’t work or you just gave up too early, and it becomes a confusing, complicated practice. So, today, we’re going to talk about three ways that you can use to simplify the process — things you can try and a few things to avoid as well.

Avoid Doing This…
Don’t Blog Just to Blog
Don’t Write to Your Peers. Write to Your Audience

#1. Instagram for Acquiring the Best Talent
#2: Guest Posting to Become Authoritative
#3: Video to Educate and Stay Consistent

Video has been incredibly powerful for us in building our brand identity.

We hope that you enjoy this video and be sure to like/subscribe for more videos about SEO, PPC, and content marketing!

Have a great day!

Search Engine Land, on an article that we wrote that talks about the direction of B2B SEO:

Complete Guide for Guest Blogging on Your Industry’s Top Blogs:



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